Emma Watson, the British actress that plays Hermione Granger in the highly-succesful Harry Potter franchise, has been signed as the new face of Coco Mademoiselle. She will be replacing Keira Knightley when her contract ends this summer. There have been rumors for a long time that she would sign for the fashion house since she rarely misses an opportunity to wear Chanel in public. I think it’s a good move for the fashon house to target the younger audience since it’s clearly listening (just look at Gossip Girl).
Source: DailyMail
